Take your marketing plan to the next level.


Make your mark in the retail world creating your own toy line.


Brand your company, sports, school, event or other gifts.


Bring characters to life with a plush to accent your book.


Award your winners with your own custom branded prize.

We Make Custom Plush Toys Easy

We have over 30 years of experience making custom plush toys for everyone, from individual entrepreneurs to Fortune 100 Companies.

Tell us what you need and we'll create your custom plush toy or animal! is division of The Beverly Hills Teddy Bear Company. We are a full spectrum custom toy manufacturer. For over two decades some of the best known companies in the world have chosen us to design, create and manufacture in-line or value added products. We develop safe, high-quality custom made plush toys at price points designed to work across all channels of trade.

We approach every customer project with our PRICE philosophy:
Product–making the right product that sell through at retail or creates a lasting impression for your brand.
Reputation–most important to do business right.
Innovation–find new technologies, materials, creativity to make the best product possible.
Collaboration–to work together with our partners and find synergies.
Expertise–over 25 years, millions of custom made toys, over 15,000 products. specializes in custom made toys, gifts, and plush for both in-line retail sales and strategic promotions. is the one stop shop for design and development of promotional products for:
Gift With Purchase • Purchase With Purchase • Mail-In Offers • Home Entertainment On-Packs • Door Buster Premiums.

If you want to know more,
get in touch with us anytime! 1-800-996-2327

We make custom plush toys

For Any Business, Corporation
Or Organization

Custom Plush has a long history, and an extensive resume. We've manufactured custom plush toys for brands like Coca-Cola, Fed-Ex, Amazon, Disney, Macy's and many, many more. We take pride in our work and stand behind every product.



We couldn't have said it better ourselves!

  • Kerri was absolutely incredible! I cannot even put into words my heartfelt gratitude for everything! Your professionalism, care, kindness and even your excitement when I got a lot of silly at times! THANK YOU SO MUCH! I want everyone to know what you have helped make possible. It's an absolute miracle!
    Merriann Forrest | Baby Bear's Club
  • Jamie kept a challenging "just in time" order from becoming a failed project through diligence in keeping the logistics people on track and through reporting to us the facts, good and bad, in order for us to make good decisions and ultimately deliver the order on time for a labor day weekend festival - will definitely work with Jamie and her company again!
    Chris Trowbridge | CEO at Maverick Promotions Inc.
  • I chose Beverly Hills Teddy Bear Company/ because they were so responsive, and ‘small business friendly’. Jamie was always a call a way and very responsive. Working with Beverly Hills Teddy Bear on my RecordablePal product was a pleasure and the only way I could pull it through. The quality and pricing of their plush was great. BHTB was supportive in the initial process of licensing my invention to Walmart and very flexible all the way from sketch to importing. I can’t thank BHTB enough for helping me start out my business. BHTB went above and beyond for us when they supported us. I would highly recommend BHTB especially for custom orders and start-ups that need that extra support.
    Maya Shalev | Inventor and Founder of Elli&Nooli LLC
  • We had a custom last minute order and Joey at was very professional and super accommodating. Service and product quality were both great. The plushies are super cute and everyone loved them! Thanks for all your help.
    Martin Petracca, Twitter, Inc.<br>San Francisco, California
  • Our product is more complex in function and design than a typical stuffed animal, but it turned out exactly as we dreamed it would and even arrived ahead of schedule! Lucy the Lapdog is helping hundreds of children with sensory and anxiety challenges.
    Stephanie Tishgarten, Lucy The Lapdog<br>Atlanta, Georgia

We keep good company

Some of our happy customers

Other Successful Lines

From the Beverly Hills Teddy Bear Co. Family
Custom Plush has a finger on the pulse of plush trends.
Tastes, styles and ideas change rapidly in this industry. But it's what has kept us successful around the world.
parallax background

Let's get started with Step 1

Get a quote today.